Terms of Service

Terms of Service — English

Last updated: February 2026  |  Version 1.1

1. About Smile Memory

Smile Memory Tour Co., Ltd. is a licensed tour reseller based in Thailand. We act as an intermediary between travelers and licensed tour wholesalers. By using this website or submitting an inquiry, you agree to these Terms of Service.

2. Booking Process

Booking a tour with Smile Memory involves the following steps:

1. Submit an inquiry via our website, LINE, or Facebook.
2. Our team will check availability with the wholesaler and send you a quote within 1–2 business days.
3. Upon your acceptance of the quote, we will issue a booking confirmation.
4. A deposit (typically 50% of the total price) is required within 3 business days of confirmation to secure your spot.
5. Full payment is due no later than 30 days before the departure date, unless otherwise stated.

No booking is confirmed until we have issued a written confirmation and received the required deposit.

3. Pricing

All prices shown on this website are indicative and subject to availability at the time of booking. Prices are quoted in Thai Baht (THB) unless otherwise stated. Prices may include or exclude: airline tickets, hotel accommodation, meals, visa fees, travel insurance, and personal expenses — please confirm inclusions at the time of inquiry. We reserve the right to adjust prices due to fuel surcharge changes, currency fluctuations, or wholesaler pricing updates prior to booking confirmation.

4. Cancellation & Refund Policy

Cancellation fees depend on how far in advance you cancel:

Refunds (where applicable) are processed within 30 calendar days of the cancellation confirmation, subject to the wholesaler's refund timeline. Non-refundable items (e.g., airline tickets issued, visa fees paid) are excluded from any refund. Cancellation fees may differ for specific tours — always confirm at booking.

Cancellation by Smile Memory: If we cancel a confirmed booking for commercial reasons (other than force majeure), we will offer a full refund of all amounts paid to date, or a replacement tour of equivalent value at your option.

5. Traveler Responsibilities

You are solely responsible for ensuring:

• Your passport is valid for at least 6 months beyond your return date (or as required by the destination country).
• You obtain all required visas before departure. Smile Memory may assist with visa guidance but is not responsible for visa issuance or denial.
• You meet all health and vaccination requirements for the destination.
• You arrive at the departure point on time. Smile Memory is not responsible for missed departures due to late arrival.
• You have adequate travel insurance. We strongly recommend comprehensive travel insurance covering medical expenses, trip cancellation, and baggage loss.

6. Our Role as Reseller

Smile Memory acts as a sales agent for licensed wholesalers. The actual tour services (transportation, accommodation, guides) are provided by the wholesaler. We are not liable for the quality of services delivered by the wholesaler, airline delays, hotel overbookings, or any other event outside our direct control. Any complaints about tour quality should be directed to our team, who will liaise with the wholesaler on your behalf. In the event that a tour departure is cancelled by the wholesaler due to insufficient passenger numbers, Smile Memory will notify you as early as possible and offer a full refund of all amounts paid, or an alternative departure at your option.

7. Force Majeure

Neither Smile Memory nor the wholesaler shall be liable for failure to perform or cancellation of services due to events beyond reasonable control, including natural disasters, pandemics, government travel bans, civil unrest, or acts of war. In such cases, we will work with you to reschedule or, where possible, obtain a partial refund from the wholesaler.

8. Limitation of Liability

To the maximum extent permitted by applicable law, Smile Memory's total liability arising from or in connection with a booking shall not exceed the amount you paid for the tour. We are not liable for indirect, incidental, or consequential damages including loss of enjoyment, loss of income, or consequential travel costs.

9. Governing Law

These terms are governed by the laws of Thailand. Any disputes shall be subject to the exclusive jurisdiction of the courts of Thailand. For consumer disputes, you may also seek resolution through Thailand's Consumer Protection Board (OCPB).

10. Contact

For questions about these terms, contact us at baifern@smilememorytravel.com or via LINE / Facebook.